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SOURCE IBA - AFROTEL EXPERIENCE

EXPERIENTIAL | SOURCE IBA | 100% DESIGN SOUTH AFRICA


We offer a wide variety of services from custom stands to retail environments. The mission of Expo Creations is to create a seamless, stress-free and cost-effective experience for our clients, where simple, clean design facilitates a finished product with high footfall and long dwell time.

BRIEF


Source IBA was invited to participate in 2017’s edition of 100% Design South Africa to showcase their superior design skills in the area of hotel interior design. Source IBA took this opportunity to utilise this as a platform to launch the Afrotel Hotel concept they had been developing. We were honoured to be called in to assist with the production of their booth, which consisted of a collaboration with a handful of their suppliers all contributing in their specific area of expertise to bring to life a space which clearly reflected the Afrotel story.


SOLUTION


Prior to production, we assisted Source with fine-tuning their design in a way that would maintain the story and luxury of Afrotel while ensuring it fell within budget. We also addressed the construction of the booth to ensure it could be built on-site within the allocated two-day construction period. Behind the scenes we communicated with their suppliers and technical installers to meticulously plan and schedule each team in a way that was convenient for each supplier and practical for construction. The end result was a perfect replica of Mardre Meyer’s Afrotel vision and a booth worthy of the ‘Best Stand Award’ it received!


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CITRA - EXHIBITION STRATEGY

STRATEGY | CITRA CONSTRUCTION | DECOREX JHB


We offer a wide variety of services from custom stands to retail environments. The mission of Expo Creations is to create a seamless, stress-free and cost-effective experience for our clients, where simple, clean design facilitates a finished product with high footfall and long dwell time.

BRIEF


Being a start-up, Citra requested that we target shows and events for them to attend for the period of one year in order to create brand awareness and educate the market about their product. 


SOLUTION


We compiled a comprehensive report for Citra where we identified reputable exhibitions from which they could reach a large target audience. We made recommendations of industry events to attend and present at in order to build their reputation as innovative industry leaders within the South African market. The report included the costs and perceived benefits of attending each event as well as a recommendation of infrastructure and logistical strategy. Citra is in the first stages of employing our strategy and so far their client base has exploded and their reputation as industry leaders is developing as predicted.


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DUREX - EXPERIENTIAL ROAD SHOW

EXPERIENTIAL | DUREX | NATIONAL ROAD SHOW


 

We offer a wide variety of services from custom stands to retail environments. The mission of Expo Creations is to create a seamless, stress-free and cost-effective experience for our clients, where simple, clean design facilitates a finished product with high footfall and long dwell time.

BRIEF


Expo Creations was contracted to design and build this project by Hot Stuff Marketing who requested a custom, modular stand which would be taken around the country for the Durex ‘Real Feel’ product launch. The stand needed to be slick and contemporary with a crisp, clean look & feel. They requested the space feel semi-private and include varied textures and surfaces to assist with the demonstration of the product.


SOLUTION


We created a circular booth with two entrances made up of sectioned, interlocking walling easy enough for two people to assemble. We incorporated vinyl prints and prints directly on pine ply to demonstrate varied texture and a feature wall using packaged Durex condoms to create a playful image, adding further texture to the stand. We included super-sized Durex boxes outside the stand to attract further interest and were responsible for the artwork composition across the stand. 


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